C2C E-Commerce

Statistics and Market Data on C2C E-Commerce

C2C E-Commerce statistics This page provides statistics, facts and market data related to consumer-to-consumer (C2C) e-commerce. This includes information on C2C e-commerce volume and value, as well as figures for platforms that enable C2C e-commerce.


Consumer-to-consumer e-commerce (occasionally called customer-to-customer e-commerce) is facilitated in large part by websites offering free classified advertisements, auctions, forums, and individual pages for start-up entrepreneurs. Etsy, eBay, Craigslist, Taobao, Amazon, and Kickstarter all offer functions to enable C2C transactions and interactions. These go-between websites earn their money mainly from small fees charged to sellersand often provide a secure and convenient payment method.

Since its launch in 1995, the online auction and selling website eBay has been one of the leaders of C2C e-commerce and statistics show that it is one of the fastest-growing internet companies with its annual net revenue doubling between 2008 and 2013. Its revenue comes from a small fee charged to users who post items for sale or auction. Recent market data shows that eBay’s audience stretches over most of the world and drew over 84 million US visitors in the beginning of 2014.

Etsy, another intermediary platform, has developed a profitable niche for handmade and vintage goods, and many sellers who have opened accounts consider their Etsy shops as businesses rather than just a hobby. Craigslist, owned in part by eBay, Alibaba Group-owned Taobao, and Amazon are other examples of popular websites which provide a medium over which users can auction, sell, and/or buy goods.

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