Most purchased secondhand beauty categories online in Europe 2023

Published by Statista Research Department, Jan 29, 2024

According to data analyzing the e-receipts of online shoppers in 2023, fragrances ranked as the most popular secondhand beauty category in France, the United Kingdom, Spain, and Italy. Secondhand fragrances had the highest share of e-commerce value in France, at around 7.5 percent. In Italy, this share stood at roughly 3.2 percent.

Most popular secondhand beauty categories purchased online in selected European countries in 2023

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Release date

January 2024

Region

Europe

Survey time period

January 1 to December 31, 2023

Method of interview

Panel survey

Supplementary notes

The data was collected by the source by analyzing the electronic receipts of panel members.

The hair care category excludes appliances. The skin care category includes body cleansing, deodorants, face cleansing, skin conditioning and moisturizing, and sun care.

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Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
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