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Mobile network providers: most used mobile networks in United Kingdom (UK) in 2018

Which mobile network do you use most often?

by S. O'Dea, last edited Aug 9, 2019
Mobile network providers: most used mobile networks in United Kingdom (UK) in 2018 Among those polled by Ofcom in the first half of 2018, EE emerged as the most popular mobile service provider, with 25 percent of respondents reporting using the service. With a mobile voice network that covers approximately 96 percent of indoor premises in England as of 2018, EE also consistently score highly in customer satisfaction surveys. In 2018, 81 percent of EE mobile subscribers surveyed reported being either fairly satisfied or very satisfied with the service.
EE customer base

EE, purchased by the BT Group in 2016, provided service to approximately 29.56 million customers in the United Kingdom (UK) as at March 2018, including machine to machine (M2M) and mobile virtual network operators (MVNO) customers. Of these customers, the vast majority subscribe on a post-pay basis , with 17.6 million customers on such a contract. In 2018, Vodafone reported having 17.5 million mobile customers in the United Kingdom.

Shifting mobile landscapes

Mobile service providers have had to contend with seismic shifts in their industry, with an increase in the average revenue per user (ARPU) for mobile data, and a decline in the ARPU for mobile voice services, combining for an overall decline in mobile service ARPU. This is also evident in figures reported for the United Kingdom (UK) by Vodafone, and Telefonica. Each of those companies reported a drop in mobile ARPU, most notably for customers on long-term contracts.
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Which mobile network do you use most often?

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