Mobile network providers: most used mobile networks in United Kingdom (UK) in 2021
EE customer base
EE, purchased by the BT Group in 2016, provided service to approximately 29.56 million customers in the United Kingdom (UK) as at March 2018, including machine to machine (M2M) and mobile virtual network operators (MVNO) customers. Of these customers, the vast majority subscribe on a post-pay basis , with 17.6 million customers on such a contract. In 2018, Vodafone reported having 17.5 million mobile customers in the United Kingdom.
Shifting mobile landscapes
Mobile service providers have had to contend with seismic shifts in their industry, with an increase in the average revenue per user (ARPU) for mobile data, and a decline in the ARPU for mobile voice services, combining for an overall decline in mobile service ARPU. This is also evident in figures reported for the United Kingdom (UK) by Vodafone, and Telefonica. Each of those companies reported a drop in mobile ARPU, most notably for customers on long-term contracts.