Cleaning appliance purchase reasons Italy 2014

This statistic displays reasons consumers in Italy purchased new cleaning appliance as of April 2014. The leading reason for purchase was "existing product had broken", at 30 percent of respondents.

Reasons for purchasing a cleaning appliance in Italy in 2014*

Characteristic	Share of respondents
An existing product had broken	30%
Existing product was not working well	23%
Wanted better performance	15%
New product allowed for new gadgets	14%
Wanted specific new features	14%
Due to moving home	12%
None of the above	8%
Wanted better looking version	7%
Bought as a gift	7%
Wanted product enjoyable with family	7%
Wanted a more up date version	7%
Triggered by major event in personal life	6%
Saw someone else owning it	6%
Needed additional product	6%
Saw a celebrity owning it	6%
Other	6%
Bought for work	4%
Was prompted by advert online	4%
Wanted smaller/lighter product	4%
Was prompted by email received	3%
Going on holiday	2%
Simply as a treat	2%
Don't know	2%

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Release date

July 2014

More information

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

178 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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