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Leading e-commerce categories in Vietnam 2018

Published by Ella Zoe Doan, Dec 13, 2019
This statistic shows the results of a survey conducted in 2018 about the most popular online shopping categories according to online shoppers in Vietnam. During the survey period, 61 percent of the respondents stated that they purchased apparel, footwear and cosmetics online.

Most popular online shopping categories according to online shoppers in Vietnam in 2018

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Release date

September 2019

Region

Vietnam

Survey time period

2018

Number of respondents

1,692 respondents

Age group

18 years and older

Special properties

among online shoppers nationwide

Method of interview

Online survey

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