According to a survey in 2022, clothing, footwear, and cosmetic products were the most popular online product categories according to online shoppers in Vietnam. Home appliances ranked second, with 67 percent of respondents having purchased these items online.
Vietnam had the third largest internet economy in Southeast Asia, behind Indonesia and Thailand, with a total market value of 23 billion U.S. dollars. While e-commerce accounted for the lion’s share, other segments within the internet economy in the country have been growing fast in recent years. For instance, the COVID-19 pandemic has made online entertainment the new normal for people across different age groups, contributing to the substantial increase in online media market value in Vietnam. Furthermore, after the pandemic, food delivery, ride-hailing, and online travel have continued to benefit from the shift in consumer preferences towards online products and services.
Most popular online shopping categories according to online shoppers in Vietnam in 2022
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iDea. (July 25, 2023). Most popular online shopping categories according to online shoppers in Vietnam in 2022 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/560076/vietnam-e-commerce-categories/
iDea. "Most popular online shopping categories according to online shoppers in Vietnam in 2022." Chart. July 25, 2023. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/560076/vietnam-e-commerce-categories/
iDea. (2023). Most popular online shopping categories according to online shoppers in Vietnam in 2022. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/560076/vietnam-e-commerce-categories/
iDea. "Most Popular Online Shopping Categories According to Online Shoppers in Vietnam in 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/560076/vietnam-e-commerce-categories/
iDea, Most popular online shopping categories according to online shoppers in Vietnam in 2022 Statista, https://www.statista.com/statistics/560076/vietnam-e-commerce-categories/ (last visited October 08, 2024)
Most popular online shopping categories according to online shoppers in Vietnam in 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/560076/vietnam-e-commerce-categories/