In 2020, the fridge and combined fridge/freezer brand with the greatest number of users in Great Britain was the Turkish brand Beko. With an estimated 6.1 million users, it was ranked ahead of other popular brands such as Hotpoint and Bosch.
Expenditure on appliancesThe expenditure of these products can vary greatly, ranging from less than 200 GBP to more than 500 GBP. The most common price point for combined fridge/freezers was 200 to 299 GBP, with almost 840 thousand users spending this amount.
In comparison, less than 100 thousand people spent more than 500 GBP on refrigerators that are not combined with a freezer, with the majority spending less than 200 GBP.
Evolution of refrigeratorsHousehold refrigerators have seen many changes since there introduction in the early 20th century. From their humble roots as a wooden box filled with ice, some modern refrigerators are now high-tech devices connected through the cloud. They are capable of informing users when produce is running low, or even if the door has been left open.
However, they have not quite caught on yet. A Statista survey found that just five percent of respondents with or planning to have smart devices owned a smart fridge.