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Smartphone users in Vietnam 2015-2022

For 2017, the number of smartphone users in Vietnam was estimated to reach approximately 28.77 million. This indicated that around 31 percent of the population used a smartphone at this time, with this share predicted to rise to 40 percent by 2021.

Smartphone market in Vietnam

In 2020, the leading mobile vendor was Apple with a market share of 35.56 percent, followed by Samsung with a market share of 31.12 percent. Although Vietnamese companies produce their own smartphones, citizens prefer to buy recognized foreign brands. The ownership rate of smartphones in urban areas was 95 percent while the ownership rate for smartphones in rural areas was 69 percent.

Mobile internet in Vietnam

The number of mobile cellular subscriptions in Vietnam reached about 140.64 million in 2018. Mobile internet penetration is high as it is relatively affordable and fast. Viettel Group is one of Vietnam’s leading telecommunications providers. In 2019, Viettel generated a net revenue of about 1.58 billion U.S. dollars.

Number of smartphone users in Vietnam from 2015 to 2022 (in millions)*

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Release date

July 2017



Survey time period

2015 to 2016

Special properties

Individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month.

Supplementary notes

* Forecast

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