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Reasons to start using stocks & shares ISAs for Great Britain adults 2014

This statistic presents the factors influencing people's decision to start using stocks and shares individual savings accounts (ISAs) according to adults in Great Britain as of 2014. The two most commonly cited reasons were that respondents felt like they understood the product and how it worked (22 percent) and that the product was recommended by a professional (21 percent).

Factors influencing customer decision to start using stocks and shares individual savings accounts (ISAs) in Great Britain in 2014*

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Sources

Release date

October 2014

Region

United Kingdom (Great Britain)

Survey time period

October 2014

Number of respondents

374**

Age group

18 years and older

Special properties

British adults

Supplementary notes

* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with stocks and shares ISA ?"
** Base for this question (respondents who have ever used stocks and shares ISA).

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Statistics on "Individual savings accounts in the United Kingdom (UK)"

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