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Reasons to start using ISA cash-only for Great Britain adults in 2014

Published by Statista Research Department, Oct 31, 2014
This statistic shows the factors influencing people's decision to start using individual savings cash-only accounts (ISAs) according to adults in Great Britain as of 2014. The most frequently cited reasons, each by 30 percent of respondents, were protection against uncertainty, high interest rates on offer, and feeling of understanding the product and how it works.

Factors influencing customer decision to start using an individual savings cash-only account (ISA) in Great Britain in 2014*

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Sources

Release date

October 2014

Region

United Kingdom (Great Britain)

Survey time period

October 2014

Number of respondents

1,147**

Age group

18 years and older

Special properties

British adults.

Supplementary notes

* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with ISA, cash only?"
** Base for this question (respondents who have ever used ISA, cash only).

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