Likelihood of using digital technology while researching holiday ideas in the United Kingdom (UK) in 2015
Likelihood of using digital tech while looking for holiday ideas in UK 2015
This statistic presents the likelihood of using digital technology while looking for holiday ideas for residents of the United Kingdom (UK) in 2015. Most holidaymakers was slightly or extremely likely to use digital tech for searching for holiday ideas. While 14 percent stated "not sure", 18 percent said that it is unlikely that they use digital technology in their search for holiday ideas.
Likelihood of using digital technology while researching holiday ideas in the United Kingdom (UK) in 2015
Percentage of respondents
Extremely likely 41
Slightly likely 27
Not sure 14
Slightly unlikely6
Very unlikely 12
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Source

Release date

January 2015

Region

United Kingdom

Survey time period

January 26 to February 2, 2015

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

Exact date of publication not given
Survey includes holidaymakers who went on holiday within the past 12 months.
Original question was "How likely are you to interact with digital technology in some way at each stage of the journey?"

Likelihood of using digital tech while looking for holiday ideas in UK 2015
This statistic presents the likelihood of using digital technology while looking for holiday ideas for residents of the United Kingdom (UK) in 2015. Most holidaymakers was slightly or extremely likely to use digital tech for searching for holiday ideas. While 14 percent stated "not sure", 18 percent said that it is unlikely that they use digital technology in their search for holiday ideas.
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