Share of adults that purchased financial products in the UK in Q3 2014 - Q3 2015
This statistic illustrates the types of financial products purchased by adults in the United Kingdom (UK) within 12 months prior to October 2015, as a share of the total sample. It shows that the most commonly purchased financial products were motor insurance, followed closely by home buildings or contents insurance. The fact that motor insurance was the most commonly bought financial product is not suprising as it is one of only two insurance types legally required in the United Kingdom.