Leading insurance websites UK 2022

In the United Kingdom, moneysupermarket.com was the leading insurance website in terms of share of voice between April and June 2022, with approximately 13.8 percent. The websites gocomapre.com and comparethemarket.com followed with 12.55 and 11.14 percent, respectively.

Leading insurance comparison websites in the United Kingdom (UK) in 2nd quarter 2022, by share of voice

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Release date

July 2022

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Region

United Kingdom

Survey time period

Q2 2022

Supplementary notes

Insurance sector includes; business, health and life, home, auto, car and travel insurance.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source "The top 20 players in the chart have the highest share of voice across: 6 categories, 16,456 search terms and 88,172 sites."

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