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Leading websites in the insurance sector in the UK Q3 2020, by share of voice

This statistic displays the leading insurance websites in the United Kingdom (UK) as of the third quarter of 2020(July to September), by share of voice. According to a Pi Datametrics UK leadership report for insurance companies, was the leading insurance website in terms of share of voice as of the third quarter of 2020 with approximately 11.2 percent. Overall, the leading 20 insurance brands in the United Kingdom made up almost 46.9 percent of the insurance sector's share of voice with comparison websites taking the largest share.

Leading insurance comparison websites* in the United Kingdom (UK) as of the 3rd quarter of 2020, by share of voice**

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Release date



United Kingdom

Survey time period

July to September 2020

Supplementary notes

* Insurance sector includes; business, health and life, home, auto, car and travel insurance.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source "The top 20 players in the chart have the highest share of voice across: 6 categories, 16,456 search terms and 88,172 sites."

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Statistics on "Aviva Plc."

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