Leading websites in the insurance sector in the UK Q4 2019, by share of voice

This statistic displays the leading insurance websites in the United Kingdom (UK) as of the fourth quarter of 2019 (October to December), by share of voice. According to a Pi Datametrics UK leadership report for insurance companies, moneysupermarket.com was the leading insurance website in terms of share of voice as of the fourth quarter of 2019 with 15 percent. Overall, the leading 20 insurance brands in the United Kingdom made up more than 76 percent of the insurance sectors share of voice with comparison websites taking the largest share.

Leading insurance websites* in the United Kingdom (UK) as of the 4th quarter of 2019, by share of voice**

Share of voice**
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Source

Release date

2019

Region

United Kingdom

Survey time period

October to December 2019

Supplementary notes

* Insurance sector includes; business, health and life, home, auto, car and travel insurance.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source "The top 20 players in the chart have the highest share of voice across: 6 categories, 16,456 search terms and 88,172 sites.

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Statistics on "Aviva Plc."

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