Leading websites in the insurance sector in the UK Q3 2021, by share of voice

Leading insurance comparison websites in the United Kingdom (UK) in 3rd quarter 2021, by share of voice

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Source

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In cooperation with
Pi Datametrics
Release date

October 2021

Region

United Kingdom

Survey time period

Q3 2021

Supplementary notes

Insurance sector includes; business, health and life, home, auto, car and travel insurance.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source "The top 20 players in the chart have the highest share of voice across: 6 categories, 16,456 search terms and 88,172 sites."

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Statistics on "Reach and website traffic in the United Kingdom (UK)"

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