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European independent lodging market: effectiveness of marketing channels 2015
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European independent lodging market: effectiveness of marketing channels 2015
Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*
This survey displays the effectiveness of marketing channels in generating bookings according to proeprties in the independent lodging markets in Europe in 2015. Of responding properties, 47 percent rated travel review websites as 5 for "most effective", while 2 percent rated these as 1 for "least effective".
Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*
| 5 (most effective) | 4 | 3 | 2 | 1 (least effective) | Do not use | |
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| 5 (most effective) | 4 | 3 | 2 | 1 (least effective) | Do not use | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Description
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This survey displays the effectiveness of marketing channels in generating bookings according to proeprties in the independent lodging markets in Europe in 2015. Of responding properties, 47 percent rated travel review websites as 5 for "most effective", while 2 percent rated these as 1 for "least effective".
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- Release date
- December 2015
- Region
- Europe
- Survey time period
- 2015
- Number of respondents
- 2,800 respondents
- Special properties
- Independent lodging properties
- Supplementary notes
-
* The original survey question was worded as follows: "Please rate the effectiveness of the following marketing channels for generating bookings to your property (1 being least effective and 5 being most effective). Please tell us your intentions for how you plan to use the following marketing channels to generate bookings to your property over the next two years."
Percentage points exceeding 100 percent are probably due to rounding.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2015
More information
- Region
- Europe
- Survey time period
- 2015
- Number of respondents
- 2,800 respondents
- Special properties
- Independent lodging properties
- Supplementary notes
-
* The original survey question was worded as follows: "Please rate the effectiveness of the following marketing channels for generating bookings to your property (1 being least effective and 5 being most effective). Please tell us your intentions for how you plan to use the following marketing channels to generate bookings to your property over the next two years."
Percentage points exceeding 100 percent are probably due to rounding.
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Statistics on "Travel accommodation in Norway"
- Industry overview
The most important statistics
- Turnover of the accommodation industry in Norway from 2007 to 2016 (in million NOK)Turnover of the accommodation industry in Norway 2007-2016
- Production value of the accommodation industry in Norway from 2007 to 2016 (in million NOK)Production value of the accommodation industry in Norway 2007-2016
- Number of enterprises in the accommodation industry in Norway from 2007 to 2016Number of accommodation enterprises in Norway 2007-2016
- Average number of employees of the accommodation industry in Norway from 2007 to 2016Employee number of the accommodation industry in Norway 2007-2016
- Turnover of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)Turnover of the accommodation industry in Norway 2007-2016, by sector
- Production value of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)Production value of the accommodation industry in Norway 2007-2016, by sector
- Number of enterprises in the accommodation industry in Norway from 2007 to 2016, by sectorNumber of accommodation enterprises in Norway 2007-2016, by sector
- Average number of employees of the accommodation industry in Norway from 2007 to 2016, by sectorEmployee number of the accommodation industry in Norway 2007-2016, by sector
- Accommodation types
The most important statistics
- Number of travel accommodation establishments in Norway from 2007 to 2015Number of travel accommodation establishments in Norway 2007-2015
- Number of travel accommodation establishments in Norway in 2015, by typeNumber of tourist accommodation establishments in Norway 2015, by type
- Number of accommodation establishments in Norway in 2016, by countyNumber of accommodation establishments in Norway 2016, by county
- Number of hotels and similar accommodation in Norway from 2007 to 2017Number of hotels and similar accommodation in Norway 2007-2017
- Number of hotels and similar accommodation in Norway in 2017, by countyNumber of hotels and similar accommodation in Norway 2017, by county
- Number of holiday houses in Norway from 2009 to 2019Number of holiday houses in Norway 2009-2019
- Number of holiday houses in Norway in 2019, by countyNumber of holiday houses in Norway 2019, by county
- Number of camping sites in Norway from 2007 to 2017Number of camping sites in Norway 2007-2017
- Facilities and occupancy
The most important statistics
- Number of bedrooms in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)Number of hotel rooms in Norway 2007-2017
- Average number of rooms in hotels and similar accommodation in Norway in 2017, by countyNumber of rooms in hotels and similar accommodation in Norway 2017, by county
- Average number of beds in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)Number of beds in hotels and similar accommodation in Norway 2007-2017
- Average number of beds in hotels and similar accommodation in Norway in 2017, by countyNumber of beds in hotels and similar accommodation in Norway 2017, by county
- Average capacity of camping sites in Norway from 2007 to 2017 (in units)Average capacity of camping sites in Norway 2007-2017
- Average capacity of camping sites in Norway in 2017, by county (in units)Average capacity of camping sites in Norway 2017, by county
- Net occupancy rates of bedrooms in hotels in Norway from 2012 to 2016Hotel bedroom occupancy rates in Norway 2012-2016
- Capacity utilization of beds in hotels and similar establishments in Norway from January to December 2017 Monthly capacity utilization of hotel beds in Norway 2017
- Financials
The most important statistics
- Annual tourism value added of accommodation services in Norway from 2011 to 2016 (in million NOK)Annual tourism value added of accommodation services in Norway 2011-2016
- Turnover index of hotels and similar accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017Quarterly turnover index of hotels and similar accommodation in Norway 2016-2017
- Turnover index of holiday and short-stay accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017Quarterly turnover index of holiday and short-stay accommodation in Norway 2016-2017
- Turnover index of camping grounds, recreational vehicle parks and trailer parks in Norway from 1st quarter of 2016 to 4th quarter of 2017Quarterly turnover index of camping grounds and trailer parks in Norway 2016-2017
- Revenue of hotels and similar establishments in Norway from 2007 tor 2017 (in million NOK)Revenue of hotels in Norway 2007-2017
- Revenue per available room of hotels and similar establishments in Norway from 2007 to 2017 (in NOK)Revenue per available room of hotels in Norway 2007-2017
- Revenue of hotels and similar establishments in Norway in 2017, by county (in million NOK)Revenue of hotels in Norway 2017, by county
- Turnover of hotels and similar accommodation in selected cities in Norway in 2016 (in million NOK)Turnover of hotels and similar accommodation in Norway 2016, by city
- Overnight stays
The most important statistics
- Number of overnight stays in travel accommodation in Norway between 2006 and 2016 (in millions)Number of nights in short-stay accommodation Norway 2006-2016
- Number of overnight stays of domestic and international travelers in Norway in summer 2016 (in millions)Overnight stays of domestic and international summer travelers in Norway 2016
- Number of overnight stays of domestic and international travelers in Norway in winter 2016 (in millions)Overnight stays of domestic and international winter travelers in Norway 2016
- Number of nights spent in hotels and similar accommodation in Norway from 2006 to 2016 (in millions)Overnight stays in hotel accommodation in Norway 2006-2016
- Number of guest nights on camping sites in Norway from 2009 to 2017 (in 1,000s)Number of guest nights on camping sites in Norway 2009-2017
- Number of guest nights in private cabins in Norway from 2007 to 2017 (in 1,000s)Number of guest nights in private cabins in Norway 2007-2017
- Number of guest nights on camping sites in Norway in 2017, by county (in 1,000s)Number of guest nights on camping sites in Norway 2017, by county
- Number of guest nights in hotels and similar establishments in Norway in 2017, by county (in 1,000s)Number of guest nights in hotels in Norway 2017, by county
- Prices and bookings
The most important statistics
- Average cost of overnight accommodation in Norway from January 2015 to May 2017, by month (in euros)Overnight accommodation costs in Norway 2015-2017, by month
- Average price per room in hotels and similar establishments in Norway from January to December 2017 (in NOK)Monthly hotel room prices in Norway 2017
- Average price per room in hotels and similar establishments in Norway from January to December 2017, by county (in NOK)Monthly hotel room prices in Norway 2017, by county
- Household consumption expenditure on restaurants and hotels in Norway from 2008 to 2015 (in million NOK)Restaurants and hotels: household expenditure in Norway 2008-2015
- Market share of overnight booking distribution channels in Norway in 2015Market share of hotel booking distribution channels in Norway 2015
- Share of hotel bookings made online in the Nordic countries in 2017Hotel bookings made online in the Nordics 2017
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?Accommodation types favored by leisure travelers in Norway 2016
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?Accommodation types favored by leisure travelers in Norway 2016, by nationality
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Statistics
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- Independent lodging market guest rooms in Europe 2015, by property type
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Statistics on "Travel accommodation in Norway"
- Turnover of the accommodation industry in Norway from 2007 to 2016 (in million NOK)
- Production value of the accommodation industry in Norway from 2007 to 2016 (in million NOK)
- Number of enterprises in the accommodation industry in Norway from 2007 to 2016
- Average number of employees of the accommodation industry in Norway from 2007 to 2016
- Turnover of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)
- Production value of the accommodation industry in Norway from 2007 to 2016, by sector (in million NOK)
- Number of enterprises in the accommodation industry in Norway from 2007 to 2016, by sector
- Average number of employees of the accommodation industry in Norway from 2007 to 2016, by sector
- Turnover index of the accommodation industry in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Number of travel accommodation establishments in Norway from 2007 to 2015
- Number of travel accommodation establishments in Norway in 2015, by type
- Number of accommodation establishments in Norway in 2016, by county
- Number of hotels and similar accommodation in Norway from 2007 to 2017
- Number of hotels and similar accommodation in Norway in 2017, by county
- Number of holiday houses in Norway from 2009 to 2019
- Number of holiday houses in Norway in 2019, by county
- Number of camping sites in Norway from 2007 to 2017
- Number of camping sites in Norway in 2017, by county
- Number of bedrooms in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)
- Average number of rooms in hotels and similar accommodation in Norway in 2017, by county
- Average number of beds in hotels and similar accommodation in Norway from 2007 to 2017 (in 1,000s)
- Average number of beds in hotels and similar accommodation in Norway in 2017, by county
- Average capacity of camping sites in Norway from 2007 to 2017 (in units)
- Average capacity of camping sites in Norway in 2017, by county (in units)
- Net occupancy rates of bedrooms in hotels in Norway from 2012 to 2016
- Capacity utilization of beds in hotels and similar establishments in Norway from January to December 2017
- Capacity utilization of rooms in hotels and similar establishments in Norway from January to December 2017
- Annual tourism value added of accommodation services in Norway from 2011 to 2016 (in million NOK)
- Turnover index of hotels and similar accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Turnover index of holiday and short-stay accommodation in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Turnover index of camping grounds, recreational vehicle parks and trailer parks in Norway from 1st quarter of 2016 to 4th quarter of 2017
- Revenue of hotels and similar establishments in Norway from 2007 tor 2017 (in million NOK)
- Revenue per available room of hotels and similar establishments in Norway from 2007 to 2017 (in NOK)
- Revenue of hotels and similar establishments in Norway in 2017, by county (in million NOK)
- Turnover of hotels and similar accommodation in selected cities in Norway in 2016 (in million NOK)
- Turnover of camping grounds, recreational vehicle parks and trailer parks in Norway in 2016, by county (in million NOK)
- Number of overnight stays in travel accommodation in Norway between 2006 and 2016 (in millions)
- Number of overnight stays of domestic and international travelers in Norway in summer 2016 (in millions)
- Number of overnight stays of domestic and international travelers in Norway in winter 2016 (in millions)
- Number of nights spent in hotels and similar accommodation in Norway from 2006 to 2016 (in millions)
- Number of guest nights on camping sites in Norway from 2009 to 2017 (in 1,000s)
- Number of guest nights in private cabins in Norway from 2007 to 2017 (in 1,000s)
- Number of guest nights on camping sites in Norway in 2017, by county (in 1,000s)
- Number of guest nights in hotels and similar establishments in Norway in 2017, by county (in 1,000s)
- Number of guest nights in private cabins/houses in Norway in 2017, by county
- Average cost of overnight accommodation in Norway from January 2015 to May 2017, by month (in euros)
- Average price per room in hotels and similar establishments in Norway from January to December 2017 (in NOK)
- Average price per room in hotels and similar establishments in Norway from January to December 2017, by county (in NOK)
- Household consumption expenditure on restaurants and hotels in Norway from 2008 to 2015 (in million NOK)
- Market share of overnight booking distribution channels in Norway in 2015
- Share of hotel bookings made online in the Nordic countries in 2017
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?
- On your holiday trip in Norway, which of the following types of accommodation did you stay at?
- Distribution of stationary and touring tourists in Norway in 2016, by region
- Marketing channels rated as "important" or "most important" in the independent lodging market in Europe in 2015
- Market share of overnight booking distribution channels in Denmark in 2015
- Market share of overnight booking distribution channels in Sweden in 2015
- Market share of overnight booking distribution channels in Finland 2015
- Main methods used to book travel in Italy in 2017, by trip purpose
- Market share of overnight booking distribution channels in Europe in 2017
- Independent share of the lodging and accommodation market in Europe in 2015
- Market share of overnight booking distribution channels in Germany in 2017
- Marketing and distribution concerns of independent lodging properties in Europe in 2015
- Main methods used to book leisure travel in Italy in 2016 and 2017
- Distribution of guest rooms in the independent lodging market in Europe in 2015, by property type
- Distribution of independent lodging market in Europe in 2015, by property type
- Accommodations used for leisure trips in Great Britain in 2012
- Domestic travel accommodation distribution among holidaymakers from the United Kingdom (UK) for 2016, by age
- Have you previously booked a camping site as accommodation when travelling?
- Have you previously booked a camping site as accommodation when travelling?
- Impact of accommodation website photos on the likelihood of booking enquiries worldwide as of September 2014
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