This survey displays the effectiveness of marketing channels in generating bookings according to proeprties in the independent lodging markets in Europe in 2015. Of responding properties, 47 percent rated travel review websites as 5 for "most effective", while 2 percent rated these as 1 for "least effective".
Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*
* The original survey question was worded as follows: "Please rate the effectiveness of the following marketing channels for generating bookings to your property (1 being least effective and 5 being most effective). Please tell us your intentions for how you plan to use the following marketing channels to generate bookings to your property over the next two years." Percentage points exceeding 100 percent are probably due to rounding.
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PhoCusWright. (December 16, 2015). Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015* [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright. "Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*." Chart. December 16, 2015. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright. (2015). Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright. "Effectiveness of Marketing Channels in Generating Accommodation Bookings for The Independent Lodging Market in Europe in 2015*." Statista, Statista Inc., 16 Dec 2015, https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright, Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015* Statista, https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/ (last visited February 18, 2020)
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