This survey displays the effectiveness of marketing channels in generating bookings according to proeprties in the independent lodging markets in Europe in 2015. Of responding properties, 47 percent rated travel review websites as 5 for "most effective", while 2 percent rated these as 1 for "least effective".
Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*
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PhoCusWright. (December 16, 2015). Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015* [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright. "Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*." Chart. December 16, 2015. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright. (2015). Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright. "Effectiveness of Marketing Channels in Generating Accommodation Bookings for The Independent Lodging Market in Europe in 2015*." Statista, Statista Inc., 16 Dec 2015, https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/
PhoCusWright, Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015* Statista, https://www.statista.com/statistics/540518/independent-lodging-market-marketing-channels-efficiency-europe-eu/ (last visited June 26, 2022)