Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

European independent lodging market: effectiveness of marketing channels 2015

Published by Statista Research Department, Dec 16, 2015
This survey displays the effectiveness of marketing channels in generating bookings according to proeprties in the independent lodging markets in Europe in 2015. Of responding properties, 47 percent rated travel review websites as 5 for "most effective", while 2 percent rated these as 1 for "least effective".

Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until Oct 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2021
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2015

Region

Europe

Survey time period

2015

Number of respondents

2,800 respondents

Special properties

Independent lodging properties

Supplementary notes

* The original survey question was worded as follows: "Please rate the effectiveness of the following marketing channels for generating bookings to your property (1 being least effective and 5 being most effective). Please tell us your intentions for how you plan to use the following marketing channels to generate bookings to your property over the next two years."
Percentage points exceeding 100 percent are probably due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Accommodation in Denmark"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Accommodation in DenmarkTourism in DenmarkHotels in DenmarkAccommodation in SwedenAccommodation in Norway
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu