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European independent lodging market: effectiveness of marketing channels 2015

Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*

by Statista Research Department, last edited Dec 16, 2015
European independent lodging market: effectiveness of marketing channels 2015 This survey displays the effectiveness of marketing channels in generating bookings according to proeprties in the independent lodging markets in Europe in 2015. Of responding properties, 47 percent rated travel review websites as 5 for "most effective", while 2 percent rated these as 1 for "least effective".
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Effectiveness of marketing channels in generating accommodation bookings for the independent lodging market in Europe in 2015*

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