According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking.com, one of Booking Holdings' leading travel brands, held the highest market share, at 69.3 percent. That year, Expedia, owned by Expedia Group, held the second-highest market share, at 11.5 percent.
What are the leading OTAs worldwide?
In 2023, Booking Holdings topped the ranking of the leading online travel agencies worldwide based on revenue, generating over 21 billion U.S. dollars. Expedia Group and Airbnb followed in the ranking that year, with revenue of nearly 13 billion and 10 billion U.S. dollars, respectively. While Booking Holdings also reported the highest market cap of leading online travel companies worldwide in 2023, Airbnb ranked second in that case, ahead of Trip.com Group.
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HOTREC. (July 2, 2024). Relative market share of major online travel agencies (OTAs) in the hotel industry in Europe in 2023 [Graph]. In Statista. Retrieved December 01, 2024, from https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/
HOTREC. "Relative market share of major online travel agencies (OTAs) in the hotel industry in Europe in 2023." Chart. July 2, 2024. Statista. Accessed December 01, 2024. https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/
HOTREC. (2024). Relative market share of major online travel agencies (OTAs) in the hotel industry in Europe in 2023. Statista. Statista Inc.. Accessed: December 01, 2024. https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/
HOTREC. "Relative Market Share of Major Online Travel Agencies (Otas) in The Hotel Industry in Europe in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/
HOTREC, Relative market share of major online travel agencies (OTAs) in the hotel industry in Europe in 2023 Statista, https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/ (last visited December 01, 2024)
Relative market share of major online travel agencies (OTAs) in the hotel industry in Europe in 2023 [Graph], HOTREC, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/870046/online-travel-agency-ota-market-share-in-europe/