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Market share of leading online travel agencies (OTAs) in Europe 2019

Relative market share of major online travel agencies (OTAs) in Europe in 2019

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Sources

Release date

July 2020

Region

Europe

Survey time period

February and March 2020

Number of respondents

1,760*

Special properties

Hotel associations from HOTREC member countries

Method of interview

Online survey

Supplementary notes

*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.

Results are unweighted.

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Statistics on "Travel agencies in the United Kingdom (UK)"

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