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Discovering music by streaming among different multi-channel consumers in the UK 2015

Multi-channel music consumers agreement with the statement: 'I stream to discover music before buying it'

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Sources

Release date

December 2015

Region

United Kingdom

Survey time period

December 2015

Number of respondents

661*

Age group

16 years and older

Special properties

*base: all multi-channelers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "'To what extent do you agree or disagree with the following statement?: 'I stream to discover music and see what’s popular, but when I come across something I love, I like to buy it (on CD, vinyl or download)''

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