Smoking behavior in the Netherlands 2007-2017

Smoking behavior in the Netherlands from 2007 to 2017 (as share of the total population)

by Brigitte van de Pas, last edited Aug 9, 2019
Smoking behavior in the Netherlands 2007-2017 In 2017, just over one fifth of the Dutch population smoked. 3.3 percent were heavy smokers, defined by the source as people smoking more than 20 cigarettes a day. Smoking is becoming less and less popular in the Netherlands. In the last decade, the share of people smoking decreased from nearly 28 percent to just under 22 percent. The share of heavy smokers even halved in this period. Together, these smokers lit nearly ten billion cigarettes in 2017.
 Consumer expenditure on cigarettes

Consumer expenditure on cigarettes in the Netherlands reached nearly 3.1 billion euros in 2017, a slight decrease in comparison to the previous year. This came down to a per capita expenditure of roughly 180 euros. The per capita spending on cigarettes peaked in 2011, at 185 euros per person.  

Marlboro market leader

   Marlboro was the most popular cigarette brand in the Netherlands, with a market share of nearly 35 percent in 2017. Its closest competitors were Camel (14.4 percent) and L&M (9.9 percent). With a turnover of just over 477 million euros, Marlboro was also the most valuable brand in supermarkets in the Netherlands in 2018.
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Smoking behavior in the Netherlands from 2007 to 2017 (as share of the total population)

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