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Smoking behavior in the Netherlands 2008-2019

In 2019, just over one fifth of the Dutch population smoked. 2.8 percent were heavy smokers, defined by the source as people smoking more than 20 cigarettes a day. Smoking is becoming less and less popular in the Netherlands. In the last decade, the share of people smoking decreased from nearly 28 percent to just 20 percent. The share of heavy smokers even halved in this period. Together, these smokers lit more than 11 billion cigarettes in 2018.

 Consumer expenditure on cigarettes

Consumer expenditure on cigarettes in the Netherlands reached just over 3.1 billion euros in 2018, a slight increase in comparison to the previous year. This came down to a per capita expenditure of roughly 180 euros. The per capita spending on cigarettes peaked in 2011, at 185 euros per person.  

Marlboro market leader

   Marlboro was the most popular cigarette brand in the Netherlands, with a market share of nearly 35 percent in 2017. Its closest competitors were Camel (14.4 percent) and L&M (9.9 percent). With a turnover of just over 477 million euros, Marlboro was also the most valuable brand in supermarkets in the Netherlands in 2018.

Smoking behavior in the Netherlands from 2008 to 2019

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Release date

July 2020



Survey time period

2008 to 2019

Age group

12 years and older

Supplementary notes

According to the source people are considered smokers when they smoke occasionally. The category heavy smokers smokes more than 20 cigarettes a day.

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Statistics on "Tobacco market in the Netherlands"

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