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Ranking of the most popular skin cream brands in Germany 2016 -2019

The most popular skin cream in Germany was produced by Nivea, a German brand for personal care with a far-reaching history and international fame. It was followed by Dove. Nivea also ranked first in terms of other body care products. Skin creams as such cover a wide range of purposes.

Serious skincare

German consumers take their skincare seriously, investing research, time and money into picking products. In comparison to other European countries, Germany has the highest sales value for facial skincare in particular, with sales reaching 3.3 billion U.S. dollars in 2017. Considering that the German market offers a wide selection of skincare brands made in Germany itself, product interest and sales may be additionally boosted by consumer trust. Finally, several long-established and thriving drugstore chains also offer easy access to affordable skincare.

Skin deep

Selecting body care and cosmetics products is something consumers base on quite a few criteria, among them scent and quality, as well as skin compatibility. Aside from a few fluctuations, revenue from skin and facial care products in Germany has generally been growing over the last few years. It looks to be a thick-skinned market, well positioned to continue with stable sales in the 2020s.

Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2016 to 2019

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Release date

November 2019



Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Question not asked as of 2017
** Not asked starting 2018
*** First asked 2019.

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
2019: 23,120 respondents, projected base of 70.60 million people.

The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019. 2019: VuMA 2020

You can find more information on the methodology of the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of skin/hand cosmetics have you personally used in the last three months?"

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Statistics on "Cosmetics market in Europe"

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