Ranking of the most popular skin cream brands in Germany 2016 -2019

The most popular skin cream in Germany was produced by Nivea, a German brand for personal care with a far-reaching history and international fame. It was followed by Nivea Soft, which specifically focuses on body care. Nivea also ranked first in terms of other body care products. Skin creams as such cover a wide range of purposes.

Serious skincare

German consumers take their skincare seriously, investing research, time and money into picking products. In comparison to other European countries, Germany has the highest sales value for facial skincare in particular, with sales reaching 3.3 billion U.S. dollars in 2017. Considering that the German market offers a wide selection of skincare brands made in Germany itself, product interest and sales may be additionally boosted by consumer trust. Finally, several long-established and thriving drugstore chains also offer easy access to affordable skincare.

Skin deep

Selecting body care and cosmetics products is something consumers base on quite a few criteria, among them scent and quality, as well as skin compatibility. Aside from a few fluctuations, revenue from skin and facial care products in Germany has generally been growing over the last few years. It looks to be a thick-skinned market, well positioned to continue with stable sales in the 2020s.