The most popular skin cream in Germany was produced by Nivea, a German brand for personal care with a far-reaching history and international fame. Other leading names included Balea and Dove. As is evidenced by the ranking, the German skincare market is represented by many brands.
Serious skincare
German consumers take their skincare seriously, investing research, time and money into picking products. Considering that the German market offers a wide selection of skincare brands made in Germany itself, product interest and sales may be additionally boosted by consumer trust. Several established and thriving drugstore chains also offer easy access to affordable skincare.
Skin deep
Selecting body care and cosmetics products is something consumers base on quite a few criteria, among them scent and quality, as well as skin compatibility. Aside from a few fluctuations, revenue from skin and facial care products in Germany has generally remained stable over the last few years. It looks to be a thick-skinned market, well positioned to continue with stable sales in the 2020s.
Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2017 to 2020
* Question not asked as of 2017
** Not asked starting 2018
*** First asked 2019.
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total sample:
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
2019: 23,120 respondents, projected base of 70.60 million people.
2020: 23,138 respondents, projected base of 70.63 million people.
The figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019. 2019: VuMA 2020; 2020: VuMA 2021
You can find more information on the methodology of the study here.
For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of skin/hand cosmetics have you personally used in the last three months?"
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2017 to 2020 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/577558/most-popular-skin-cream-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2017 to 2020." Chart. November 18, 2020. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/577558/most-popular-skin-cream-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2017 to 2020. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/577558/most-popular-skin-cream-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of The Most Popular Skin Cream Brands (Used in The Last Three Months) in Germany from 2017 to 2020." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/577558/most-popular-skin-cream-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2017 to 2020 Statista, https://www.statista.com/statistics/577558/most-popular-skin-cream-brands-germany/ (last visited May 21, 2022)
