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Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2014 to 2017

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Ranking of the most popular skin cream brands in Germany 2014-2017 This statistic shows the results of a survey concerning the most popular skin cream brands in Germany from 2014 to 2017. During the 2017 survey period it was found that roughly 17.6 percent of the German-speaking population aged 14 years and older stated that they purchased Nivea products in the last three months.
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Description Source More information
This statistic shows the results of a survey concerning the most popular skin cream brands in Germany from 2014 to 2017. During the 2017 survey period it was found that roughly 17.6 percent of the German-speaking population aged 14 years and older stated that they purchased Nivea products in the last three months.
Show more
Release date
November 2017
Region
Germany
Survey time period
2014 to 2017
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
* Question not asked as of 2015
** First asked in 2015
*** First asked in 2017

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018

You can find more information on the methodology of the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of skin/hand cosmetics have you personally used in the last three months?"

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