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Ranking of the most popular skin cream brands in Germany 2017-2020

Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2017 to 2020

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Source

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Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Question not asked as of 2017
** Not asked starting 2018
*** First asked 2019.

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
2019: 23,120 respondents, projected base of 70.60 million people.
2020: 23,138 respondents, projected base of 70.63 million people.

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019. 2019: VuMA 2020; 2020: VuMA 2021

You can find more information on the methodology of the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of skin/hand cosmetics have you personally used in the last three months?"

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