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Fragrance market value in Great Britain 2019, by product type

Women’s perfumes leave a noticeable trace in the fragrance market in Great Britain. In 2019, fine female fragrance products were ahead of their male counterparts by a big margin, almost reaching one billion British pounds worth of market value. In Great Britain, this is an industry that has bloomed at a steady pace in the past ten years.

Small share in luxury cosmetics

In the UK, cosmetics and personal care have a vibrant market presence, where the share of perfumes and fragrances comes after haircare, skincare and color cosmetic products like make-up. This is a trend reflected on the global scale as well. The revenue in the prestige fragrance segment worldwide is miniscule compared to cosmetics and skincare products in this category.

UK women’s favorite fragrance

When it comes to consumers’ choice of fragrances, luxury perfumes are clear winners. In 2017, the highest rated brand by British women was an all-time classic, namely any Chanel fragrance. The runner-ups were also household brands of luxury perfume and eau de toilette.

Market value of fragrances in Great Britain in 2019, by product type*

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Release date

June 2020


United Kingdom (Great Britain)

Survey time period

December 2019

Supplementary notes

* Figures include gift packs/coffrets.

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Statistics on "Fragrances in the United Kingdom (UK)"

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