According to a study held in the third quarter of 2018, Millennials spent 107 minutes daily watching linear TV worldwide, whereas Baby Boomers spent 164 minutes with linear television each day. Gen Z spent under an hour and a half with traditional TV on a daily basis.
Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group
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Time spent in minutes
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GWI. (February 13, 2019). Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/621362/tv-time-spent-online-linear/
GWI. "Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes)." Chart. February 13, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/621362/tv-time-spent-online-linear/
GWI. (2019). Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/621362/tv-time-spent-online-linear/
GWI. "Daily Time Spent with Linear Tv Worldwide in 3rd Quarter 2018, by Age Group (in Minutes)." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/621362/tv-time-spent-online-linear/
GWI, Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes) Statista, https://www.statista.com/statistics/621362/tv-time-spent-online-linear/ (last visited September 01, 2024)
Daily time spent with linear TV worldwide in 3rd quarter 2018, by age group (in minutes) [Graph], GWI, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/621362/tv-time-spent-online-linear/