This statistic shows the revenue of Netflix from 2002 to 2017. In 2008, the total revenue of the video streaming site amounted to around 1.36 billion U.S. dollars and grew to 11.69 billion U.S. dollars in 2017. The American media company's net income in 2016 stood at 558.93 million U.S. dollars, with a total of 5,500 employees working at the company worldwide.
Netflix annual revenue – additional information
Netflix has been very successful in the last few years. The company not only leads the streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as House of Cards and Orange is the New Black, challenging traditional TV networks like HBO and CBS. In 2017, Netflix’s original programs received 91 Emmy Awards nominations, 37 more than the number of nominations received in 2016. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2017 – 11.69 billion U.S. dollars. This figure is almost 10 times higher than Netflix’s annual revenue in 2007.
The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, as of December 2016, 32 percent of Netflix customers watch original content most often, a significant increase from the 20 percent who did the same in December 2014. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to almost 17.7 billion U.S. dollars in 2017.
