Netflix's annual revenue 2002-2022

In 2022, the total revenue of the video streaming platform Netflix amounted to approximately 31.6 billion U.S. dollars, having grown from 3.6 billion U.S. dollars a decade ago. The American media company's net income in 2022 stood at 4.49 billion U.S. dollars, with a total of 12,800 employees working at the company worldwide.

Netflix annual revenue – additional information

Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2022, Netflix’s original programs received 105 Emmy Awards nominations, more than triple the number of nominations received seven years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2022 – 31.6 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago.

Netflix's originals

The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2022.