Netflix's annual revenue from 2002 to 2016 (in million U.S. dollars)

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Revenue in million U.S. dollars
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About This Statistic

This statistic shows the revenue of Netflix from 2002 to 2016. In 2008, the total revenue of the video streaming site amounted to around 1.36 billion U.S. dollars and grew to 8.83 billion U.S. dollars in 2016.

Netflix annual revenue – additional information

Netflix has been very successful in the last few years. Netflix not only leads the streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as House of Cards and Orange is the New Black, challenging traditional TV networks like HBO and CBS. In 2016, Netflix’s original programs received 54 Emmy Awards nominations, 41 more than the number of nominations received in 2013. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2016 – 8.83 billion U.S. dollars. This figure is over 10 times higher than Netflix’s annual revenue in 2005.

The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. As a result, more time is being spent on the service. From the fourth quarter in 2011 to the second quarter of 2014, the monthly time spent streaming Netflix content per subscriber worldwide was documented. In the fourth quarter of 2011, 28.3 hours were spent per month, per subscriber watching content on Netflix. This figure has risen in every following quarter and in the second quarter of 2014, the amount of time reached 46.6 hours.

Lastly, studies show Netflix’s popularity is expected to continue in the future. A forecast has been issued for the penetration rate of Netflix in selected countries worldwide for 2020. Predictions suggest that by 2020, the penetration rate in Canada, Argentina, United Kingdom, Brazil, Ireland, Chile, Colombia and Mexico will be at least 35 percent of TV households.

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