In 2021, the total revenue of the video streaming site amounted to approximately 30 billion U.S. dollars, having grown from 1.67 billion U.S. dollars a decade ago. The American media company's net income in 2021 stood at 5.16 billion U.S. dollars, with a total of 9,400 employees working at the company worldwide.
Netflix annual revenue – additional information
Netflix has been very successful in the last few years. The company not only leads the streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as House of Cards and Orange is the New Black, challenging traditional TV networks like HBO and CBS. In 2021, Netflix’s original programs received 129 Emmy Awards nominations, more than triple the number of nominations received three years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2021 – 26.7 billion U.S. dollars. This figure is more than 10 times higher than Netflix’s annual revenue in 2007.
The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, as of December 2016, 32 percent of Netflix customers watch original content most often, a significant increase from the 20 percent who did the same in December 2014. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to 19.28 billion U.S. dollars in 2018.
Netflix's annual revenue from 2002 to 2021
(in million U.S. dollars)
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Netflix. (January 27, 2022). Netflix's annual revenue from 2002 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/272545/annual-revenue-of-netflix/
Netflix. "Netflix's annual revenue from 2002 to 2021 (in million U.S. dollars)." Chart. January 27, 2022. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/272545/annual-revenue-of-netflix/
Netflix. (2022). Netflix's annual revenue from 2002 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/272545/annual-revenue-of-netflix/
Netflix. "Netflix's Annual Revenue from 2002 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/272545/annual-revenue-of-netflix/
Netflix, Netflix's annual revenue from 2002 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/272545/annual-revenue-of-netflix/ (last visited May 18, 2022)