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Apple iPhone share of all smartphones worldwide by model in 2019

According to DeviceAtlas's data, Apple's iPhone 7 was the most popular iPhone model in 2019 with a 5.62 percent share in the overall smartphone market . Among the other Apple smartphone models,iPhone 6S, iPhone 8, iPhone X and iPhone 6 enjoyed large market share as well in that year. Apple was the vendor with the second most smartphones sold globally as of the fourth quarter of 2019, after Samsung. This trend has been observed for the past couple of years, except for the third quarter of 2019, when Huawei generated more smartphone sales than Apple and therefore, ranked second.

 What part of Apple’s revenue comes from iPhones?

   iPhone sales composed more than half of Apple’s global revenue in the fourth quarter of 2019. This was a slight increase from the quarter before, but the peak was reached in the first quarter of 2018, when nearly 70 percent of the company’s revenue came from selling smartphones.

 Apple Pay

   With digital payments getting more and more popular, the number of Apple Pay users has also increased in recent years. Apple Pay is a mobile payment and digital wallet service by apple, initially released in October 2014. As of September 2019, nearly half of global iPhone users were using the service.

Apple iPhone share of the overall smartphone market worldwide in 2019*, by model

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Release date

September 2019



Survey time period


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