Foldable smartphone market share worldwide 2024, by vendor

In 2024, Samsung was the leading foldable smartphone vendor, with a market share of almost 50.5 percent. Chinese manufacturers also play a role in the foldable market, with Huawei holding roughly 31 percent of the market, while Honor, Xiaomi, Oppo, and Vivo held lower shares.

Foldables: a growing market

Popular in the early 2000s, foldables are making a comeback now, but with new and innovative shapes, displays, and features. Recently, the foldable smartphone market has grown, with shipments forecast to increase even further in the coming years, reaching around 70 million by 2027. Several players have joined the foldable smartphone industry. While Samsung led the market in terms of shipments in 2023 and is expected to lead it also in 2024, Huawei and Xiaomi are forecast to ship more foldables in 2024.

Are foldables popular among consumers?

When purchasing a foldable smartphone, consumers have a wide range of choices in terms of displays, sizes, and prices. According to a 2023 survey conducted in the United States., China, and South Korea, over half of smartphone users from those countries stated they would be willing to purchase a foldable as their next phone. The reasons behind such choices vary, from cheaper prices, to display features to battery capabilities.