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EU: influences on consumer vehicle choice (2014)

This survey illustrates the factors which influence European consumers of Generation Y especially, as well as consumers of other generations in 2014, in their choices of vehicles, as a percentage of the total share of respondents to the survey. From the results of the survey, it can be deduced that a majority of consumers across the board would base their vehicle choices on the advice of family and friends.

Influences on consumer vehicle choice in Europe in 2014, in percent

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Source

Release date

January 2014

Region

Europe

Survey time period

2014

Age group

18 years and older

Supplementary notes

*Generation Y - (syn. - millennials) the generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.

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