U.S. consumers who were willing to pay more for eco-products by age group 2014

This statistic shows the results of a survey on consumers who were willing to pay a premium for eco-friendly products in the United States as of June 2014, broken down by age group. Approximately 51 percent of the Millennial respondents expressed a willingness to pay more for eco-products.

Consumers who were willing to pay a premium for eco-products in the United States as of June 2014, by age group

Generation (age group)Share of respondents
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Sources

Release date

November 2015

Region

United States

Survey time period

June 23, 2014

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