Tourism industry business confidence for 2017

This statistic presents the results of UKinbound's business barometer survey, showing how confident tourism businesses in the United Kingdom feel about bookings and visitor revenues in regards to the next 12 months (as of November 2016). Overall, the majority of respondents (74 percent) felt confident, particularly tour operators with a 93 percent confidence rate.

Confidence in tourism bookings / visitor revenues over the next 12 months in the United Kingdom (UK) as of November 2016, by business type**

Characteristic	Confident	Neither confident nor unconfident	Unconfident
Overall	74%	23%	3%
Accommodation provider*	100%	-	-
Destination*	100%	-	-
Tour operator	93%	7%	0%
Attraction	63%	31%	6%
Service provider	58%	42%	-

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Release date

December 2016

More information

Region

United Kingdom

Survey time period

November 2016

Number of respondents

74 respondents

Special properties

UK Inbound members**

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Looking ahead to the next 12 months, how confident are you feeling about bookings / visitor revenues?"
* It should be noted that destination and accommodation provider samples sizes were small.
** UK Inbound is an association representing the interests of inbound tourism businesses in the United Kingdom. The survey was sent to all members. The sample breaks down as follows: Attractions (43%); Tour operators (36%); Service Providers (16%); Destination (3%); Accommodation (1%).

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