Tobacco brand competitiveness index in South Korea 2023

Published by
Nina Jobst,
Aug 2, 2023
According to the 2023 National Brand Competitiveness Index in South Korea, the brand competitiveness index of Esse measured 79 out of 100. This was an improvement from the previous year.

National Brand Competitiveness Index of tobacco brands in South Korea in 2023

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Release date

May 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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