Philip Morris International - statistics & facts

Philip Morris International had its humble beginnings as a tobacco shop in 19th century London opened by the eponymous Philip Morris. It has since grown into a multinational giant; one of the largest cigarette and tobacco manufacturing companies worldwide. Its most widely recognized brand, Marlboro, was worth over 36 billion U.S. dollars as of 2022, far more than any other cigarette brand. Philip Morris International, as a whole, claims a 14 percent share of the global cigarette market, second only to China National Tobacco Corporation.

State of the company

From 2012 to 2022, the global cigarette volume of Philip Morris decreased from 927 billion cigarettes to about 622 billion cigarettes. Despite this, the company’s global net revenue has remained relatively stable over the past several years. In 2021, the European market generated the highest amount of revenue for Philip Morris of any world region, as well as the highest cigarette consumption.

Declining cigarette consumption

In the United States, there has been a concerted effort to reduce cigarette consumption among the youth by highlighting the consequences of tobacco and nicotine consumption. In addition, there are laws putting restrictions on advertisements for tobacco products, and in some states in the U.S. there are taxes as high as 4.50 U.S. dollars per pack of cigarettes in order to deter individuals from smoking. All of these factors have caused cigarette smoking to decrease significantly since the year 2000, with only about 14 percent of Americans being current cigarette smokers.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Koen van Gelder, Apr 14, 2023

Key insights

Global net revenue of Philip Morris International
80.67bn USD
Shipment volume of Marlboro cigarettes worldwide
244.6 billion units
Net revenue generated by PMI in the EU
12.2bn USD
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