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Influence of quality of trailers in the U.S. 2017, by gender

Published by Amy Watson, Mar 1, 2018
The statistic presents data on how much the quality of trailers influences a consumer's decision to see a movie, sorted by gender. During the survey, 30 percent of male respondents stated that the quality of trailers had a strong influence on their decision to see a movie.

How much does the quality of trailers influence your decision to see a movie? (by gender)

GenderStrong influenceSome influenceSlight influenceNo influenceDon't know/no opinion
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Source

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Release date

February 2017

Region

United States

Survey time period

February 9 to 10, 2017

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentage points not totaling 100 percent are probably due to rounding.

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