Collectively, India has been on a consistent growth curve in terms of the number of feature films produced and distributed in a year. In 2018 alone, there were over 1,800 digital feature films released across the country. In comparison, the United States produced just over 500 films that year. One of the main reasons for such a high number of films produced in India every year is the large market readily available. Indian movie-goers throng cinema halls, be it the modernized multiplexes or the old-school single screen theaters. In fact, most Indian movie buffs prefer watching films in the theatre as opposed to other options such as streaming. Although the numbers have started to dwindle down over the years, India still houses over 6,600 single screen theatres. This also makes the Indian cinema lover an ideal target for advertisers. In-cinema advertisements generated over eleven billion rupees in revenue as of 2019.
Hindi continues to be the most popular language of choice for Indian cinephiles. The 2016 film “Dangal” starring Amir Khan was the highest grossing Bollywood movie of all time, breaking the record previously held by “PK” starring the same actor. Dangal collected close to 340 million USD in the box office. Regional cinemas have also seen a surge in the box office revenues off-late. Kannada, Marathi, Malyalam, Tamil and Telugu films are increasingly appreciated by a pan-India audience. In fact, regional cinema made up nearly 30 percent of all box office content for 2019.
The year 2019 belonged to Akshay Kumar, as he became the first actor to see his films’ box office collection cross the 10 billion-rupee benchmark in a year. In fact, Kumar had such a dream run in 2019, that he earned a whopping 65 million dollars, putting him amongst the top five best paid actors across the globe.