Video games are a billion-dollar business and have been for many years. In 2016, the video game market in the United States was valued at 17.68 billion U.S. dollars. That same year U.S. consumers were said to spend roughly double the amount on gaming content, hardware and accessories. What is important is that the first generation of gamers is now grown up with significant spending power; therefore, despite high penetration rates among kids, video games can no longer be considered solely a child’s play. In fact, it was found that video gaming is gaining on popularity among the seniors in the United States. Fun and mental agility are among the main reasons cited by the older gamers as to why they choose this pastime.
Among the many prosperous representatives of the video game industry are the three major players that have been in the game for decades and remain in the leadership positions as of 2015. Those three are: Sony , Microsoft, and Nintendo. Sony’s PlayStation 4 is the bestseller among current generation consoles. By the end of 2015, Sony had sold 16.75 million units of the popular console. All three gaming brands are also the most recognized among gamers in the United States, with Nintendo being the frontrunner.