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Media advertising spending in the United States from 2011 to 2018 (in billion U.S. dollars)

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Spending in billion U.S. dollars
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About This Statistic

The timeline presents advertising spending in the United States from 2011 to 2013 and a forecast until 2018. The source projected that the U.S. ad expenditure in 2014 would amount to 180.12 billion U.S. dollars. Here you can find the spending broken down by media.


Advertising spending in the U.S. – additional information

Advertising can utilize almost any form of media to meet its needs, including print, television, radio, cinema, outdoor, mobile and online. If there is a space where consumers are going to look at, advertisers will buy it up. The United States, in particular, has the largest advertising ad market in the world. In 2015, a total of around 182 billion U.S. dollars were spent on advertising in the U.S.; this figure is forecast to increase to about 220 billion U.S. dollars by 2018.

Television is the main medium for advertisers in the U.S., as it accounts for about 40 percent of all advertising spending in the country since 2010. However, with the rise of digital platforms, not all mediums are as heavily invested in as others. Particularly traditional mediums such as radio, magazines and newspapers all suffered a decrease in ad spending, with newspapers suffering the worst. Newspaper ad spent is forecast to decline from nearly 15 percent in 2010 to about 5.7 percent by 2019. Despite being a leader in the advertising industry as of 2015, television’s share of advertising spending is also projected to decrease in the coming years. Digital is forecast to become the main media for advertisers in the U.S., accounting for 37 percent of all advertising spending in the country by 2017.

In terms of revenue, digital advertising in the U.S. is forecast to generate more than 100 billion U.S. dollars by 2020, with search advertising accounting for the largest portion of this amount. Banner ads and social media advertising are the most important digital formats for advertisers in the U.S. Within the digital market, mobile advertising is also a heavily invested sub-sector of the advertising industry. In 2014, mobile advertising spending in the U.S. amounted to nearly 20 million U.S. dollars. Forecasters expect that this spending will steadily grow in the future and amount to around 65 million U.S. dollars by 2019. Search advertising and display advertising account for majority of mobile advertising spending.

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