Number of paying Spotify subscribers worldwide from July 2010 to September 2016 (in millions)

This statistic gives information on the number of paying subscribers to Spotify's music streaming service. As of September 2016, Spotify had 40 million paying subscribers worldwide, up from 30 million paying subscribers in March 2016.

Spotify is a music streaming service originally founded in 2006 in Sweden. Spotify allows users to browse through a catalogue of music, licensed through multiple record labels, and create and share playlists with other users. Additionally, users are able to listen to music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitor is Pandora, a company that offers a similar service. As of 2014, Spotify had a smaller user base compared to Pandora, accumulating only 60 million users compared to 81.5 million from its competitor. However, Spotify’s popularity continued to grow, particularly in Europe, and is considered one of the most popular services globally, with over 4.5 billion hours of music streamed collectively in 2013.

Users are also able to register Spotify accounts using Facebook, enabling them to connect with other Facebook friends and see what music they listen to, as well as listen to their playlists. Facebook users can connect to Spotify directly through the website using an app. As of June 2014, Spotify’s Facebook app garnered roughly 34.7 million users monthly, with approximately 10.4 million users of them being daily active users.

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 Paying subscribers in millions
Jul '10 0.5
Mar '11 1
Jun '11 1.5
Nov '11 2.5
Jan '12 3
Aug '12 4
Dec '12 5
Mar '13 6
May '14 10
Nov '14 12.5
Jan '15 15
Jun '15 20
Mar '16 30
Aug '16 39
Sep '16 40
Source information for logged in users only.
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