Number of paying Spotify subscribers worldwide from July 2010 to March 2017 (in millions)

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Paying subscribers in millions
Jul '100.5
Mar '111
Jun '111.5
Nov '112.5
Jan '123
Aug '124
Dec '125
Mar '136
May '1410
Nov '1412.5
Jan '1515
Jun '1520
Mar '1630
Aug '1639
Sep '1640
Mar '1750
© Statista 2017

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About This Statistic

This statistic gives information on the number of paying subscribers to Spotify's music streaming service. As of March 2017, Spotify had 50 million paying subscribers worldwide, up from 30 million paying subscribers in March 2016.


Spotify is a music streaming service originally founded in 2006 in Sweden. Spotify allows users to browse through a catalogue of music, licensed through multiple record labels, and create and share playlists with other users. Additionally, users are able to listen to music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and Apple Music, which was launched in 2015. Spotify, along with Pandora, is one of the highest-grossing music app titles in the Apple App Store. In February 2017, the app generated 4.53 million U.S. dollars in revenues.

Users are also able to register Spotify accounts using Facebook, enabling them to connect with other Facebook friends and see what music they listen to, as well as listen to their playlists. Facebook users can connect to Spotify directly through the website using an app. Spotify is also a popular source for keeping up-to-date with music - a survey of U.S. consumers in February 2017 revealed that 33 percent of respondents used the service to do so. Other popular sources of new music were friends and family, YouTube and radio.

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