Spotify's premium subscribers 2015-2022
How many paid subscribers does Spotify have?As of the last quarter of 2022, Spotify had 205 million premium subscribers worldwide, up from 180 million in the corresponding quarter of 2021. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2017.
Spotify and competitorsSpotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service, and Apple Music which was launched in 2015. Pandora is the highest-grossing music app title in the Apple App Store and often generates over 15 million U.S. dollars in revenue each month.
Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.