Spotify's premium subscribers 2015-2019

How many paid subscribers does Spotify have?

As of the fourth quarter of 2019, Spotify had 124 million premium subscribers worldwide, up from 96 million in the corresponding quarter of 2018. Spotify’s subscriber base has increased dramatically in the last few years, more than doubling in just three years.

Spotify and competitors

Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service, and Apple Music which was launched in 2015. Pandora is the highest-grossing music app title in the Apple App Store and often generates over 15 million U.S. dollars in revenue each month.

Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.

Number of Spotify premium subscribers worldwide from 1st quarter 2015 to 4th quarter 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

Q1 2015 to Q4 2019

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