Japan: outdoor sporting goods domestic market size 2023

In 2023, the domestic shipment value of outdoor sporting equipment in Japan was forecasted to amount to about 334.6 billion Japanese yen, an increase from about 269.4 billion yen in 2020, the only year within the observed time frame when the numbers did not increase.
Outdoor sport gears made up approximately 19 percent of the Japanese sporting goods market in 2022.

Domestic shipment value of the outdoor sporting equipment market in Japan from 2014 to 2022 with a forecast for 2023 (in billion Japanese yen)

Characteristic	Shipment value in billion Japanese yen
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Release date

April 2023

More information

Region

Japan

Survey time period

2014 to 2023

Special properties

market sizes based on the shipment value (domestic shipment) of manufacturers

Supplementary notes

*Prospect.
**Forecast.

Research targets were sporting goods manufacturers, importers, wholesalers, and retailers.

Data prior to 2018 comes from previous reporting.
100 Japanese yen equal 0.70 U.S. dollars or 0.64 euros as of August 2023.
Values have been rounded.

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