Sports & Leisure
Statistics and facts on Sports & Leisure
With increasing numbers of people working long hours in offices, the emphasis on leisure continues to grow. The demand for leisure activities such as sports and other hobbies is climbing.
The competitive landscape of this industry is changing. Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains, such as Nike and Adidas, have an advantage in stocking a wide variety of goods. Small companies and specialty retailers can compete successfully by carrying a deeper product line in specialized sports, hiring knowledgeable staff, offering repair services, or by serving a local market.
Leisure activities are gaining an increasingly prominent position in the social landscape, recognized as an important lifestyle choice. Employees needing to unwind outside of work are trying out an ever-growing range of hobbies, while according more importance to the place of leisure activities for their children.
Companies in this industry operate physical retail stores specializing in sporting goods, athletic and fitness wear, fitness equipment, and related products. Major companies include Bass Pro, Big 5, Cabela's, Dick's Sporting Goods, Hibbett Sports, REI, and The Sports Authority (all based in the US), as well as FGL Sports (Canada), Groupe Go Sport (France), and Sports Direct International (UK).