Italy: opinion on new technologies in agribusinesses affecting foods 2017

This statistic illustrates the level of agreement of individuals on innovation processes in agribusinesses which conflicts with consumers' preferences for not transformed foods in Italy in 2017. Innovation processes can be defined as collaborative processes by which organizations abandon old paradigms in order to make significant advances. As of the survey period, almost half of the respondents (49 percent) agreed that consumers seem to be reluctant to the use of technologies which affect foods.

How much do you agree with the idea that innovations in agribusinesses conflict with consumer opinion on modern technologies affecting foods?

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Release date

May 2017



Survey time period

21-27 April, 2017

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows: "Quanto é d'accordo con quanti sostengono che il processo di innovazione in campo agroalimentare si scontra con le resistenze dei consumatori italiani verso l'applicazione delle moderne biotecnologie in ambito agricolo e alimentare?".

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