Women's conditioner and hair mask selection criteria in the United Kingdom (UK) 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about the criteria they base their conditioner and hair mask selection on in the United Kingdom (UK) in 2017. A majority of 50 percent of respondents' main criteria on which they base their decision is quality, followed by brand with 40 percent. In contrast, only four percent of respondents base their conditioner purchasing decisions on organic or eco-friendliness claims.

Based on which criteria do you usually select conditioner and hair masks?*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

435 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who buy conditioner and hair masks

Method of interview

Online survey

Supplementary notes

* Multiple answers possible.

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