According to this Kantar survey from 2024, 15.8 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 1.7 million people have a frequency level of 'Medium users'.
Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
Characteristic
Number of people in thousands
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Kantar. (July 2, 2024). Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. "Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. (2024). Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. "Number of Consumers of 'vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar, Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/ (last visited September 11, 2024)
Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
