Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
Food supplements and functional foods in France - Statistics & Facts
Over 60 percent of French people declare having taken some sort of food supplements in the last 24 months. French consumers are prioritizing wellness and integrating supplements into their daily routines to address specific health concerns. The market exceeded 2.7 billion euros in 2023, reflecting its expanding role in modern health trends.
The wellness food sector in France is experiencing consistent growth, fueled by increasing health awareness and a rising demand for preventative healthcare solutions. As French consumers continue to seek personalized and accessible wellness options, the sector seems poised for sustained expansion and innovation.
Where and how do the French shop for supplements?
Pharmacies remain the most popular retail channel for food supplements in France, offering trusted advice and a wide range of products. However, online sales are rapidly growing, thanks to the convenience and accessibility of e-commerce platforms. The highest-selling products focus on vitality and immune defense, followed by supplements targeting digestive health and sleep or stress management. This diversification highlights the growing importance of personalized health solutions. Furthermore, the market for functional foods—products designed to offer specific health benefits beyond basic nutrition – seems to be following the same upward trend.Consumption habits: seasonal and goal-oriented
In France, food supplement consumption often reflects seasonal needs and specific health objectives. Many consumers rely on supplements during the winter months or periods of fatigue, when their immune systems may need additional support. Strengthening immunity remains one of the top motivations for using these products, followed by energy-boosting, and stress reduction, supporting the sales figures stated above. Vitamins and minerals are the types of supplements most used across the nation. Interestingly, the share of people who have used supplements in the past two years continues to grow annually, underscoring an increasing health-consciousness among French individuals. This trend may highlight a shift toward proactive approaches in maintaining well-being.The wellness food sector in France is experiencing consistent growth, fueled by increasing health awareness and a rising demand for preventative healthcare solutions. As French consumers continue to seek personalized and accessible wellness options, the sector seems poised for sustained expansion and innovation.
