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Health and wellness food trends in Europe - statistics and facts

Health and wellness has been one of the defining trends for the food and drink industry for years and consumers continue to care deeply about what they eat and drink. In Great Britain the second most common reason for becoming a vegan or vegetarian is that such a diet is perceived as being more healthy. Brits who follow a diet with reduced meat intake think of themselves as healthy eaters more often. Due to the high consumer demand for meat-free alternatives the industry for meat substitutes has grown by over 350 million U.S. dollars between 2015 and 2018, and further growth is expected. Grain-based substitutes had the highest market share, closely followed by soy-based products.

Sugar content



Meat is not the only item on the chopping block of the more health-conscious consumer. In 2018, soft drink juggernaut Coca-Cola made more than 10 billion U.S. dollars from the retail sale of carbonated beverages with reduced sugar content in Europe. The United Kingdom, Germany and Spain have become sizeable multi-billion-dollar markets for these products. However, not only are shoppers looking to increase their consumption of drinks with less sugar, but also of food products with reduced sugar content. Mars Incorporated leads the European market for confectionery with less sugar, while artisanal and private label products massively shape the bakery and cereal product market.

Protein market



However, consumers not only look to cut back on certain ingredients or items, but also look to add. One of the nutrients that is currently in favor is protein. All over Europe, shoppers spent the equivalent of hundreds of British pounds on protein shakes and high-protein foods and snacks. Interest in plant-based sources is especially high. The industry expects the growth of plant-based products to amount to hundreds of thousands of metric tons in coming years in Europe and Russia. Besides protein from plants, another protein source is expected to become more and more relevant. Insect protein is expected to reach a production volume of 1.2 million tons in 2025 for human and animal consumption.

Key figures

The most important key figures provide you with a compact summary of the topic of "Health and wellness food trends in Europe" and take you straight to the corresponding statistics.

Food and beverages with reduced sugar content

Meat substitutes

Organic food products

Proteins

Interesting statistics

In the following 5 chapters, you will quickly find the 37 most important statistics relating to "Health and wellness food trends in Europe".

Health and wellness food trends in Europe

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Health and wellness food trends in Europe - statistics and facts

Health and wellness has been one of the defining trends for the food and drink industry for years and consumers continue to care deeply about what they eat and drink. In Great Britain the second most common reason for becoming a vegan or vegetarian is that such a diet is perceived as being more healthy. Brits who follow a diet with reduced meat intake think of themselves as healthy eaters more often. Due to the high consumer demand for meat-free alternatives the industry for meat substitutes has grown by over 350 million U.S. dollars between 2015 and 2018, and further growth is expected. Grain-based substitutes had the highest market share, closely followed by soy-based products.

Sugar content



Meat is not the only item on the chopping block of the more health-conscious consumer. In 2018, soft drink juggernaut Coca-Cola made more than 10 billion U.S. dollars from the retail sale of carbonated beverages with reduced sugar content in Europe. The United Kingdom, Germany and Spain have become sizeable multi-billion-dollar markets for these products. However, not only are shoppers looking to increase their consumption of drinks with less sugar, but also of food products with reduced sugar content. Mars Incorporated leads the European market for confectionery with less sugar, while artisanal and private label products massively shape the bakery and cereal product market.

Protein market



However, consumers not only look to cut back on certain ingredients or items, but also look to add. One of the nutrients that is currently in favor is protein. All over Europe, shoppers spent the equivalent of hundreds of British pounds on protein shakes and high-protein foods and snacks. Interest in plant-based sources is especially high. The industry expects the growth of plant-based products to amount to hundreds of thousands of metric tons in coming years in Europe and Russia. Besides protein from plants, another protein source is expected to become more and more relevant. Insect protein is expected to reach a production volume of 1.2 million tons in 2025 for human and animal consumption.

Interesting statistics

In the following 5 chapters, you will quickly find the 37 most important statistics relating to "Health and wellness food trends in Europe".

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