Deodorant users in Germany 2015-2018, by brand

This statistic shows the results of a survey on the number of deodorant users in Germany from 2015 to 2018, by brand. In 2018, 8.77 million people used Axe deodorants, while 8.05 million preferred Rexona.

Number of deodorant users in Germany from 2015 to 2018, by brand

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Source

Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Until 2013 Nivea, from 2014 Nivea/Nivea MEN, from 2015 separate once again.
Information on main unit:
Base: German-speaking population from 14 years of age.

Information on total sample:
2015: 23,090 respondents, projection to 69.24 million people
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
The values presented here refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.
Further information on methodology is available here.

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