Cosmetics Consumer Behavior in the U.S. - Statistics & Facts
The U.S. is the most valuable beauty and personal care market in the world. In 2015, the American beauty and personal care market was valued at 80 billion U.S. dollars. Some of the main aspects that drive this market are consumer demand, consumer expenditure, and purchase behavior. About 33 percent of households with an annual income of 100,000 U.S. dollars or more spent between 500 and 999 U.S. dollars on skin care, cosmetics and fragrance in 2015, with a further 35 percent of them spending under 500 U.S. dollars. Skin care products also make up the largest part of the global cosmetic market. Besides skin care products, the cosmetic industry also includes hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics products.
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