The body care market, including skin care, is an important sector in the beauty and personal care industry. Companies like Nivea, Axe and Dove are well-known brands within the industry and offer a wide variety of body care products. Europe had always played a key role in the innovation and development of body care and hosts many high-end brands.
The market value of beauty and personal care in Western and Eastern Europe grew in the past six years. In Western Europe, the market value amounted to approximately 86 billion euros in 2017, whereas Eastern Europe saw it rise to roughly 20 billion euros. Furthermore, both premium and mass markets in Western Europe showed a positive growth rate of roughly one percent back in 2014. When looking at the body care market from a country-specific point of view, Germany saw a year-on-year increase in the revenue of body care products, 2016 was the best year with a generated revenue of 12.33 billion euros. The best-performing body care products in Germany were hair and skin care products, both with a revenue of three billion euros. In Italy, deodorants and antiperspirants saw the highest consumption, generating approximately 410 million euros in sales.
Since the body care industry is a competitive one, it is difficult for newcomers to find their spot in the market. However, new technologies and trends give them opportunities to stand out in the crowd. An example is the global natural cosmetic market. If in 2007 the market value amounted to 6.8 billion U.S. dollars, in 2017 this more than doubled to 14.8 billion U.S. dollars. Natural cosmetics, together with sustainable, eco-friendly and other product developments, can provide new openings in this already competitive market.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.