Share of new online shoppers in India - by category 2016

This statistic describes the results of a survey conducted in 2016 about the share of first-time online buyers in India, based on which the category they had purchased. Apparel and footwear had the highest share with about 28 percent, while entertainment had the lowest with about three percent during the survey period.

Share of first-time online buyers across India in 2016, by category purchased

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Sources

Release date

March 2017

Region

Asia, India

Survey time period

2016

Number of respondents

18,000 respondents

Supplementary notes

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