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Motorcycle sales in Belgium 2018, by brand

Which brand sells the most motorcycles in Belgium? Yamaha topped a ranking for newly sold motorbikes in Belgium in 2018, with BMW and Honda completing the top three. The German brand sold around 3,000 bikes in the country, whereas Yamaha and Honda both sold around 3,100 and 3,700 two-wheeled vehicles respectively. The number provided for number three Honda is noticeable as the company faced organizational issues in the Benelux region between 2017 and 2018, something that lead to a noticeable decline in Honda’s motorcycle sales in the Netherlands in this timeframe.

Motorcycle market in Belgium saw a decline

In 2017, registrations of new motorcycles decreased with approximately 1,800 compared to the previous year. Roughly 21,000 motor bikes were registered in 2017, compared to nearly 23,000 in 2016, a decline of around nine percent according to a European source.

Motorcycle industry takes up but a small part of Belgium’s vehicle industry

The total revenue of Belgium’s vehicle industry amounted to around 135 billion euros, with roughly 92 billion euros coming from car trade. The trade and repair of motorcycles lead to a revenue of roughly 865 million euros.

Total motorcycle sales in Belgium in 2018, by brand*

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Sources

Release date

January 2019

Region

Belgium, Europe

Survey time period

2018

Special properties

* The numbers provided concern newly sold motorcycles and do not include second-hand sales or occasions; ** The source does not indicate whether the numbers provided concern motorcycles from the brand Piaggio or the group Piaggio. The brand Piaggio is a manufacturer of scooters and trikes, whilst the Piaggio Group consists of multiple motorcycle brands, including Aprilia, Derbi, Moto Guzzi and Gilera.

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