Popular CRM supplementary tools used in enterprise software sales globally 2017

The statistic shows the most popular tools used to supplement customer relationship management (CRM) systems by business-to-business (B2B) software sales professionals worldwide, according to a survey conducted in June and July 2017. As of that time, 33.6 percent of enterprise software salespeople supplemented their CRM system with sales forecasting tools such as lead scoring and pipeline analytics. Around 20 percent utilized sales automation, including task automation and chat bots.

Supplementary customer relationship management (CRM) system tools used by enterprise software sales professionals worldwide, as of July 2017

Share of respondents
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Release date

September 2017



Survey time period

June 1 to July 1, 2017

Number of respondents

120 respondents

Special properties

B2B software sales professionals

Supplementary notes

Original question: "Do you supplement your CRM system with any of the following?"

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Statistics on "Enterprise software"

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