Paid ad methods used for B2C content distribution in North America 2019

In a mid-2019 survey of B2C content marketing professionals predominantly from North America, 68 percent of respondents said they had used search engine marketing and pay-per-click channels to promote their marketing content. A vast majority of marketers indicated using social media and promoted posts for the purpose.

Leading types of paid content distribution methods used by B2C marketers in North America as of July 2019

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Sources

Release date

December 2019

Region

North America

Survey time period

June to July 2019

Number of respondents

256 respondents

Special properties

among B2C marketers primarily from the U.S. and Canada (72%)

Method of interview

Email survey

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Statistics on "Digital advertising formats in the U.S."

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