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Share of underwear sales of Björn Borg 2019, by country

In 2019, Björn Borg sold most underwear in Sweden with a share of 33 percent, followed by the Netherlands, amounting to a share of 29 percent of sales.

The Björn Borg Group owns and develops the Björn Borg brand. It's focus of is on sports apparel, underwear, footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.

Share of underwear sales of Björn Borg in 2019, by country

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Source

Release date

June 2020

Region

Sweden

Survey time period

2019

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Statistics on "Clothing and footwear industry in Sweden"

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