CRM used to analyze customer data for commercial purposes in Spain 2012-2016

This statistic presents the percentage of companies owning CRM to analyze available information about clients for commercial and marketing purposes in Spain between 2012 and 2016. In 2014, 28.5 percent of companies in Spain owned some kind of CRM used for this purposes, that being the highest value registered during the period of consideration.

Percentage of companies owning CRM to analyze available information about customers for commercial and marketing purposes in Spain from 2012 to 2016

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Source

Release date

June 2016

Region

Spain

Survey time period

2012 to 2016*

Special properties

companies with 10 employees or more

Supplementary notes

Companies whose main activity is described in sections C, D, E, F, G, H, I, J, section L, sections from 69 to 74 of section M , section N and group 95.1 according to CNAE-2009.

* Data as of first quarter of every year.

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