Individuals who favored Google to purchase goods in the UK in 2017

Share of generational groups who favored Google to purchase goods in the United Kingdom (UK) in 2017

Individuals who favored Google to purchase goods in the UK in 2017 This statistic displays the share of generational groups who turned to Google when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to Google the most was the Millennials group, with 30 percent preferring to purchase goods this way. The generational group who turned to Google the least was the Boomers group, with only 16 percent of respondents from this group favoring this method of shopping.
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Share of generational groups who favored Google to purchase goods in the United Kingdom (UK) in 2017

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Share of respondents
Gen Z23%
Millennials30%
Gen X27%
Boomers16%
Share of respondents
Gen Z23%
Millennials30%
Gen X27%
Boomers16%
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This statistic displays the share of generational groups who turned to Google when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to Google the most was the Millennials group, with 30 percent preferring to purchase goods this way. The generational group who turned to Google the least was the Boomers group, with only 16 percent of respondents from this group favoring this method of shopping.
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Release date
November 2017
Region
United Kingdom
Survey time period
2017
Number of respondents
2,500 respondents
Age group
16 years and older
Supplementary notes
Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)
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