Italy: reports provided to top management in media industry 2018, by type
This statistic displays the result of a survey on the distribution of reports provided to the top management in the media industry in Italy in 2018, by type. According to survey data, 71.3 percent of communication professionals declared that media monitoring reports were regularly released in the company, while 54 percent of them said that such reports were outsourced as well. When asked about outsourced reports, 37.9 percent of respondents mentioned reputation or brands reports and 35.6 percent of asked professionals mentioned survey results.